Knoxville’s upcoming Yung Honcho releases video for new single “ALIVE.”

Yung Honcho is a rapper from Knoxville, Tennessee that I first heard in April, and have been paying attention to since. His latest single “ALIVE” just released with an accompanying music video (prod. by ZC productions) showcases his artistry perfectly, with a real, cinematic portrayal of Honcho’s reality.

He possesses a lot of similar traits to some of the modern hip-hop industry’s most intriguing and popular artists – but delivers them in a different way – with soulful sound, yet raw and uncut lyricism and messages. Because of that, I can see his music taking off much beyond the listeners of his region, who have already cemented themselves as a loyal foundational audience. The production by Kingyyume laid a smooth, melodic sound for Honcho to slide over, making a well-rounded duo.

Honcho found a listener in me who really enjoys this type of music, and I think he’ll continue to find a slew of hip-hop listeners who have the same preferences that I do.

Check out “ALIVE” on YouTube below!