“Where It Hurts” – [eleven7four] ft. [Tayla Parx]

New Zealand-based, Zimbabwe-born hip-hop duo eleven7four have a lot to celebrate, and this joyous mood shines through on their new single and music video. “Where It Hurts” featuring acclaimed-songwriter Tayla Parx hits with the force of a new act that’s hungry to takeover playlists and listeners’ ears, and the bright energy they bring on this track makes it difficult to tune them out

The duo recreates the feelings and emotions that marked their time spent crafting their debut album, due this summer, along with the newfound success and excitement they encountered at the time. “A lot of people would never have thought we’d be in New York writing an album with Tayla Parx, one of the most talented artists/songwriters in the world,” Shingi and Muche said in the song’s press release. “This song is basically that journey for us, from the airport to the studio, being in New York for the first time, it was a sensory overload.” 

The accompanying visual communicates the significance of this moment for Shingi and Muche poignantly, matching their carefree presence in front of the camera with an equally colorful and luxurious set. Watch the new music video below: