Throughout the opening months of the year, Bernard Jabs struck quickly and with great force, releasing several singles, appearing on Def Jam’s Undisputed collaborative album, and even blessing fans with his debut EP, Coldhearted. Now, a few months removed from these feats, Jabs’ streaming numbers remain high and his fanbase loyal as ever, leading us to yet another turning point in the career of such an exciting budding talent. With this, we introduce Jabs’ latest effort — a new single entitled “What Imma Do” alongside YNW Melly.
The feature from Melly, of course, is a huge look for Jabs, but I also think it brings into the spotlight a conversation about collaborative efforts, specifically when it comes to viral artists and major labels. All too often, we see an artist blow up out of nowhere, only to drop a song with a massive artist just a few weeks later while trying to capitalize on their newfound attention — and sure, I see the value and purpose in this. However, with these collaborations, it becomes more about the name of the star on the song rather than the art of the song, itself.
“What Imma Do” — as I can proudly say — does not follow this format. Jabs and Melly make quite the effective pairing, bouncing off of one another’s melodic, bellowing deliveries and lively energy. Even further, the consistent boom of the instrumental reinforces the breezy instrumentation, and as a result, “What Imma Do” is able to blossom into an undeniably catchy effort that I’m sure all of our listeners will love.
That said, show some love to one of Def Jam’s finest signees right now and stream “What Imma Do” below! Yet again, Jabs reminds us why all signs point toward a promising future for his career.
Produced by Ryan Bevolo