HeffyRaps is making his Lyrical Lemonade debut tonight with the brand new Ian Rennels-directed cut for Up Now featuring $ike The Drug. Reigning from Chicago, Heffy is an upcoming artist & producer who recently dropped off his Dead By V-Day project that was flooded with self-production including this one with $ike that was one of the instant highlights off the tape. In-between shots of the duo turning up with their crew at a house, the mesmerizing visual edits complimented both artists coalescing verses over an unearthly beat from Heffy who clearly has a talent behind the keys. Let’s hope this isn’t the last Heffy Raps/ Ian Rennels connection for a visual but until the next one, check out the video for the $ike The Drug-assisted Up Now below!
Directed By: Ian Rennels