Tobey – [Eminem] x [Big Sean] x [BabyTron]

Certain music videos we’ve done over the years feel special, like history in the making, and that is how this new visual for “Tobey” by Eminem, Big Sean, and BabyTron feels. Eminem is one of the, if not the greatest rapper of all time, and without a doubt he’s the most impactful artist to ever come from Detroit. Then when you look at the past 10-12, Big Sean is the runner-up when it comes to the best Detroit rappers – and BabyTron has made a strong case to be the leader for the next generation to come. To see these three Detroit natives come together feels BIG, shout out to Eminem for showing love to Sean + Tron, this one will live forever.

Directed by Cole Bennett