The Kid is all grown up.

Recounting everything for THE FIRST TIME on his official debut album, The Kid LAROI’s visual for “SORRY” is a coming-of-age tale filled with unapologetic reflection. Directed by Cole Bennett, the Lyrical Lemonade (“DIVA,” “So Done,” “Tell Me Why,” “Let Her Go”) details the pushes and pulls of fame through honesty and pain on the triumphant, sample-clad cut.

Tearaway paper transitions, lo-fi VFX and crinkled hues within the video’s clash color imagery paint LAROI at the center of his barren universe. “SORRY,” the lead track off LAROI’s newly-arrived debut (Nov. 10), is the epitome of his unique come-up. “I mean the pressure’s immense, I’m 19 tryna navigate money and stress,” he raps. “I got used to getting paid, But no one ever told me what I’d have to sacrifice for money and fame / I got all this weight on me and I just wanna run away.”

Behind The Scenes of The Kid LAROI’s “SORRY” Music Video

Experiencing it all for “the first time” (the mantra for his 20-track effort), The Kid LAROI and his sound have matured in the best way, evident on LP highlights like “The Line” with d4vd, “BLEED” and “WHAT JUST HAPPENED?”. Collecting features from Future, Central Cee, BabyDrill, Jung Kook and d4vd, TFT is the Australian singer-rapper’s fourth project and first official album, stemming from prior mixtapes within the F*CK LOVE trilogy.

His tutelage from the late Juice WRLD and corresponding signing to Grade A Productions at only 14-years-old was the gateway to the now 19-year-old’s stratospheric success. Later switching management to Scooter Braun and Columbia Records, who also represents Justin Bieber, the move was a match made in heaven. The two reached the top of the Billboard Hot 100 with their hit track “Stay” in 2021 — and LAROI has never looked back. As far as what Bennett and the brand have been up to, a slew of videos have been released in recent weeks (check out Ken Carson’s “FIGHTING MY DEMONS”) with a few off our upcoming compilation album, ALL IS YELLOW. 

With The Kid LAROI evolving right before our eyes, “SORRY” is the perfect first page to a riveting new chapter.

Watch “SORRY” below!