Western Massachusetts has a burgeoning underground music scene, at the forefront of which is duo called Deadmall, made up of Gabe Gill and Honeyfitz. Their new single, “Sweetness,” offers an upbeat vibe that is sure to have you moving on your feet while simultaneously missing your (potentially toxic) bae. Released on their own Not Here Records, the song combines a cheerful instrumental with melancholic lyrics about a relationship they wish blossomed into more. The Carlos Semedo-directed visual features Gabe Gill and Honeyfitz singing and dancing around their new neighborhood in Brooklyn. Deadmall may be new to the bustling music scene, but they’re here to stay.
Check out the new single below and let us know what you think in the comments!
Words by Barry R