Sun Up to Sun Down – [NoCap]

Bama-bred and Atlantic Records member NoCap released a brand new track and accompanying visual on Saturday for his latest hit, “Sun Up to Sun Down.”

The masterpiece features NoCap’s brilliant lyricism riding effortlessly over a slower key-heavy instrumental that matches perfectly with the style and niche he’s developed in just a short time among the top in the industry. His wordplay is unmatched, consistently throwing out bars that make listeners pause, analyze and rewind.

“(Wall) full of (paper) homie go check out my (background)”

*Slight pause to allow for lyrics to set in*

The video directed by Rich Porter is crisp, with subtitles lining each clip to add both flavor and functionality, along with stunning close-ups of jewelry, luxury cars and designer fits that the rapper flaunts throughout. A dark environment caused Rich Porter to use various difficult shooting and editing techniques, something that often goes unnoticed to the untrained eye. The detail-oriented video was beautifully done, as one familiar with his work could expect. 

The video currently sits at No. 6 on the YouTube top trending music chart with nearly 1.3M views in just a few days, and it doesn’t look to be slowing down anytime soon.

Watch NoCap – Sun Up to Sun Down (Music Video) on YouTube below!