Sooner Than Later – [Jay Lifted]

Just recently I came across Chicago Native, Jay Lifted.  A versatile artist with an abundance of various talent.  Today’s hip hop scene has thousands of striving young artists, so it’s quite hard to tell who will make it and who won’t.  Yet, if you want to separate yourself from everyone else, you need to take it to the next level.  You need aesthetic value, and Jay Lifted has just that.  After watching the Sooner Than Later visual, you might think you just watched the MTV music video of the week.  It’s really that good.  Check out the Matt Arnold-directed video below.