Sign Language – [Reason] ft. [ICECOLDBISHOP]

Versatility is the name of the game, and even though this can be tougher and tougher to come by as new generations of artists seem to flood the internet with music that is pretty commonly expected at this point, I am never going to let it go unappreciated when I hear something different. Reason is one of TDE’s most exciting artists, and while faces of the label like Kendrick, Schoolboy Q, and others seem to take excruciatingly long hiatuses in between releases, it feels like Reason carries the weight in the meantime, and I don’t think anyone else in the world could do as good of a job as he does.

He is lyrical, captivating, intense, and dexterous, never giving you what you expect regardless of if you’re witnessing a new song, project, video, or any other release. Not too long ago, he teamed up with ICECOLDBISHOP for his latest drop entitled “Sign Language”, a record that I believe can be expected on his forthcoming second studio album. He takes a step in a different direction over the Dwayne LaFleur-produced instrumental, showing off a handful of more intentionally ignorant lines than he normally displays, but it is done in a way that almost feels as if he’s being condescending towards other rappers who do this consistently, using is as a form of showing that he is above these things.

At the same time, his lyrical abilities still shine bright as he delves into numerous flows and impressive rhyme schemes that really bring out his skillset more than I could’ve ever imagined in a record such as this one. BISHOP was an amazing addition to this song as well because his extremely unique voice and animated flow seem to really pack a punch right when it’s needed throughout the entire record.

When it comes to the Dyhaan Patel and Carlos Acosta-directed music video, it almost feels as if we get a behind-the-scenes look at a stereotypical rap video shoot as women decorate the artists’ rearview, the shots don’t change much, and the setting is pretty common. This appears to be done intentionally, and lo-fi, home video-inspired effects overtake the lens in a way that adds so much creativity to the end product as a whole. Now, I could be completely wrong with my analysis of his purpose on this track, but that’s just the way I perceived things, so I encourage you to give this one a listen and see if you agree or had any other takeaways that differed from my own!