The Atlanta-based talents of SWAVAY deserve your undivided attention and respect. The hyper-consistent rap artist has not missed since his emergence in 2016 and is back in full effect with his new visual for his song, “SHOOTER.” To no surprise, the rising rapper combines lethal lyricism, hard-hitting production provided by Omar Guetfa & TisChristo, and an overall confidence that is felt through the video.
“SHOOTER” opens on a hectic kidnapping scene that uses minimalistic shots to convey the kidnapped narrative, reinforcing SWAVAY’s underdog mentality that has played a significant role in his music to date. The in-your-face performance that proceeds exemplifies SWAVAY’s style and overall lethality as not only a rapper but a performer, as he continues to create engaging videos that embody his unrelenting presence and perseverance. The creativity behind his latest release furthers all “artists to watch” speculation and adds even more credence to the idea that SWAVAY is here to stay.