Music has always and will always be a melting pot of artists with different backgrounds, experiences, and reasons as to why they got started in music in the first place, and that’s one of the many things that make it so great. It’s no secret that the African American community has impacted this industry and the rest of pop culture as long as Pop culture has existed, but I think there are other nationalities and origins that have had a huge influence on the scene as well. In Los Angeles, it’s impossible to look past Latino emcees because they have blazed their own trails and made music based on their own experiences, and it’s their unique backgrounds that have also pushed this industry forward.
For Viva Mescal, he has been making music for over a decade, and even though he didn’t quite get his first big break until years after his introduction into this world, it was his hard work and perseverance that has gotten him where he is today. I respect the hell out of him because most artists give up after a year or two with no luck, but he believed in himself, his skills, and knew that one day the right opportunity would come, he just had to work until that day came. Well, he has seen some fantastic success over the past few years, and while “Sell Dope” is my first time witnessing his sound, it is a record that drew me in from the moment it began to play.
The instrumental has this old-school vibe with intriguing melodies and crisp percussion, and it takes you back to a simpler time. It also allows Viva and his counterparts on the track, MC Wicks and Hollow Visions, to show off their own bars, and I think they all fit the overall aesthetic of the track wonderfully. More than anything else, though, is the message, because while many emcees may rap about selling drugs, these three spitters deliver the reasons why.
This allows them to delve into their pasts, sharing pivotal moments throughout their lives and the struggles that have led them to certain actions that were necessary to get them out of these situations. Each artist shares a story of their own that is captivating but also revealing, giving us some insight as to where they came from and how they got here, so it’s definitely something that is worth the listen once or one hundred times because that’s certainly how many times I expect to be playing this one back!