In today’s day and age, cover art is more important than most think. It can be the difference between clicking play on a song and not. In the case of Paris Lndn’s new track “FUTURE”, with cover art done by Tasnim Mashfu, I clicked play due to the interesting aesthetic and visuals of the art that reminded me of Frank Ocean, and I’m glad I did.
The production on here, handled by BENADRYL and Caleb Crump, is atmospheric and glitchy, but hard-hitting and upbeat. There’s a tasteful filter placed over the beat that only adds to the intriguing aesthetic of the song set by the film strip cover art. The futuristic tone set by the lyrics throughout the track is further exemplified by the sharp but muddy production. The beat is intricately mixed, and this unconventional arrangement works in its favor, pushing this track from a solid banger to a standout track.
Vocally, Paris Lndn suits the production well, grabbing listeners attention from the jump. The hook here is catchy, and the verses are focused, with each bar fueling the song’s futuristic sentiment.
You don’t want to miss this unique banger from Paris Lndn, check out FUTURE for yourself below and on all streaming platforms: