OSOM – [Jay Rock] Ft. [J. Cole]

Jay Rock’s third studio-album Redemption received quite the reception last week, with some saying it’s one of the best project releases of this year. Now, the TDE lyricist is back making noise in the latest visuals for OSOM with J.Cole that follows-up the wild cuts for The Bloodiest and hit-single WIN from last month. With visual direction from who-else but Dave Free of The Little Homies and Jack Begert, the cinematic starts-out with Rock and Cole staying low-key in a hotel room after a recent robbery they conducted. Trying to stay as casual as possible, the visual then see’s the duo dealing with as much paranoia as anyone before an inevitable ending that you’ll be able to predict as soon as you click play on the video. Not only is this the best visual from the project so far, the Pops & Crooklin-produced track is one of those songs that you know will stick-out for months to come after the hit-filled Redemption makes its rounds. That being said, jump into the video for OSOM and leave a comment letting us know which tracks you’ve got on repeat from Jay Rock’s latest album.

Directed By: Dave Free of the Little Homies & Jack Begert