There are some underground artists who are massive and have a huge fanbase of loyal listeners, but when I search for them on the internet, nothing comes up in terms of interviews, articles, or any other sort of publicity surrounding them. While I give those artists props for continuing to progress their careers, I love to learn about emcees who aren’t necessarily getting coverage from the nationally known publications out there.

With all that being said, BIGBABYGUCCI is someone that I don’t have to search for too long in order to find information because it seems like every time he drops something new, there are ten more articles on him, and I think I learn more and more every single time. In fact, I found out that he was born exactly one day before me on August 13th, 1996, so while this is probably not relevant for most people reading this, it makes me feel more personally connected to my Leo brother, and that’s saying a lot because I have always been a massive fan from the jump.

Well, enough of that rant, because I can’t wait to get to his brand-new song “No Smoke” which comes equipped with a visual courtesy of Reel Bump, and with all of the other videos, they’ve put out in the past, I knew this one was going to be special. I mean, the song itself is intoxicating as he sings smooth and velvety melodies over an equally entrancing instrumental, but the video is just another simplistic work of art that I was beyond pleased with.

Taking place inside of a lavish mansion, GUCCI and his crew basically just kick it and live a life of luxury, but the effects and dynamic filters used took this one from ordinary to extraordinary. BIGBABYGUCCI is a legend in every sense of the word, and since I think he might really start to kick things into high gear as the year continues, I’m excited to see what else he has in store for us.