It’s always a good day when a young artist gets to make their debut on the Lyrical Lemonade site. Today, 15-year-old Boston native Guwop Reign delivers a brand new visual for his energetic single titled “No Love”. Reign’s ability to fabricate catchy melodies and purposeful repetition makes this specific listening experience very easy. To me, “No Love” is the type of record that forces you to press play more than once. In terms of the video, he keeps it fairly simple, leaving room for fans and new listeners to keep their focus on the record itself instead of what could’ve been a long, thematic movie-like film. With this being his first major release, I’m sure that we will be hearing from Guwop more in the coming months as he looks to close out this year strong. If you aren’t already, get familiar with the young rapper by watching the video below and following him on Instagram and Twitter!
