Nicotine – [Pretty Boy Aaron] ft. [Bruhnice] & [Sabz]

A few weeks ago, Pretty Boy Aaron dropped of a funky, incredibly catchy track in “Nicotine.” In the event, you are still sleeping on the rotation-ready effort consider his new video your alarm clock.

Supported by an infectious backdrop, Aaron’s unique growling vocals and his charisma really make this one a winner; it’s easy to get drawn into Aaron’s authentic, quirky persona. Director¬†Michael del Rosario really plays on that for the visuals, putting Aaron’s unconventional charm at the forefront while still capturing the warm groove of the track with a ton of color.

With “Nicotine” being one the perfect example, I love what the video aspect does for Aaron in terms of showcasing unique style and personality.