Visuals are a necessity when bringing a record to life and KIITA’s latest visual offering for her recently released single, “Messed Up” checks off all of the right boxes. The Columbus-native uses the highly popularized and parody-manipulated “Vogue 72 Questions” to reaffirm her grungy-punk mentality. KIITA is not your run-of-the-mill pop star and is perfectly fine with that.
Following in the footsteps of the extremely popular “Ariana Grande 72 Questions” parody, KIITA recreates a similarly comical narrative by inviting a team of overzealous cameramen to her illustrious mansion. The superficial interview quickly shifts when the song’s heavy bass-line and guitar-driven production begins to play. Embodying the darker tones of the record, KIITA goes from bright and bubbly to dark and revengeful, echoing the pissed off sentiments of the record. KIITA continues the parody by shedding her pink personality and wardrobe, opting for a chicken suit and a baseball bat that she then uses to shatter and destroy everything in her path. The angsty nature of “Messed Up” is cleverly brought to life in the parody-styled video that is able to convey two messages; KIITA is not your typical pop star and whoever broke her heart and fumbled her trust should be sorry. The video concludes with KIITA chasing the obnoxious cameraman and interviewers out of her home as it goes up in flames, a fitting ending to a clearly resentful theme.
KIITA first gained traction with the release of her five-track offering, Let’s Commit A Robbery, shared in early March of this year. Her clear self-awareness and musical capabilities as an artist are truly refreshing. We hope KIITA continues to challenge the status quo, creating art for herself and not the sugary pop audience. Make sure to show her your support by watching the new video for “Messed Up” below and following her on Twitter and Instagram.