The soulful R&B style of Dad comes to life in his new music video for his sixth single, “Memory Foam.” Comprised of lush plants surrounding a white linen bed, Dad serenades viewers as he while draped in emerald silk pajamas. The Jonathan Lewis directed visual does an impeccable job of translating the intimacy of the song and its overall birds-eye view of Dad in his space.
The song itself is, to no surprise, an artful complement to the video’s storytelling element. Lush production matches the video’s equally lush-green set, effectively communicating the intimacy and personal nature of the record. Dad’s delivery is entrancing, and ultimately soothing, creating a familiar nostalgic brand of R&B that is coated in a new-age feel. The release of “Memory Foam” marks Dad’s sixth official single to date and an exemplary showcasing of an artist who is not only immensely talented as a musician but primed to make a lasting mark on the R&B space. To put it simply, now, more than ever, feels like it’s Dad’s time.
Watch the new video for “Memory Foam” by Dad below.