Taking an equally wide-ranging yet adaptive approach to one’s musical status as an artist is something that certainly pays off in the long run when it comes to examining the history of pop music’s most celebrated artists. And within the rising next wave of pop music itself, this mantra has consistently rung true for a number of its forerunning acts.
To say that Kuru has manifested this exact description throughout his still-young career would be selling him short by a long shot, as his status as both a defining voice in his own right and one that can move from style to style with such sincere ease has been all-too-obvious since he began gaining prominence this year.
His newest track with Blackwinterwells entitled “Lv99” proves this fact in full based on a variety of aspects — as it adds just another stylistic divergence into his ever-growing catalog.
This is an exhilarating rush of an offering that stands alone in Kuru’s discography as wholly unique. Though this energetic presence is not anything new for him – even despite his signature laid back and solemn vocal styles – this track takes a new approach by simply never letting up throughout its entire runtime, which contrasts to other energetic songs at his disposal like “Clueless” with its relatively stripped-back passages.
Wells does her part in keeping this energy consistent for as long as it ends up being with her absolute earworm of a chorus; it’s a lick that will get lodged in any listener’s head upon repeated listens, just adding to how “pop” this single ends up coming across as. Her rapid switch between pitches during this segment act as that perfect little touch to an already appealing set of lines.
Kuru’s verses do more than enough to cement the track as a completely outstanding offering as well, with his aforementioned fluttering and fleeting vocals standing as an ideal contrast to the bustling instrumental that, again, fails to ever let up as the song progresses. His ability to make these slow vocal passages work over something as quick and sporadic as this beat is just proves his capabilities as a complete master of his craft.
“Lv99” is contemporary pop music in its purest form, and it makes sense as to why these two purveyors of this exact sound and what it has led up to be would be the ones to secure this fact in one small package.