LOYALTY. – [Kendrick Lamar] ft. [Rihanna]

Wow, Kung Fu Kenny has done it again. If his most recent videos for “HUMBLE.,” “DNA.” and “ELEMENT.” weren’t enough for you, TDE’s poetic phenom has just let loose his visual for “LOYALTY.” featuring the Queen of hip-hop known as Rihanna. Much like his previous cinematics, the Dave Meyers-directed cut is literally a movie as K-Dot and RiRi take the role as lovers and set out on a wild journey through the ups-and-downs of relationships. But, what really stood out for me was the street fight involving Kendrick and a nasty car accident that I thought represented the true dangers of falling in love, which was further supported after we hear the intro from the song “PRIDE” that states: “Love’s gonna get you killed, but pride’s gonna be the death of you and you and me…”

You can always count on Kendrick to deliver the subliminal’s that keep us guessing. But better yet, I’ll let you pick apart the video for yourself. Make sure to feast your eyes on the “LOYALTY.” visual below and leave us your thoughts & opinions in the comments.

directed by: Dave Meyers & The Little Homies