Nashville by way of Florida singer R.LUM.R shows off his pen and amazing vocal range with a heartfelt new video for “How This Feels.” To call this a music video seems as if it would be a disservice to R.LUM.R and the video director. These visuals and imagery emit dark eerie vibes which certainly match the tone of the single and feel more like a romance movie. “How This Feels” is full of passion and it’s evident with the vulnerability in his songwriting and the brilliant execution of falsetto laced runs R.LUM.R is able to pull off. With his EP entitled ‘Frustrated’ that dropped in early 2018 R.LUM.R is gearing up for his forthcoming debut album that’s due out this fall under Island Records. If he’s able to keep up with releasing striking videos and combining them these polished and firey singles then look out for R.LUM.R to be a sneaky pick for breakthrough album of the year.
Watch R.LUM.R’s music video for his alluring new single “How This Feels” below.