Fresh off the release of his new album, ‘SO EMOTIONAL,’ KEY! is teasing new visuals for an exciting record called ‘Hard Soft’. The song is a conglomeration of the two sides of KEY!: the more aggressive side of the artist that makes bangers like “Remember Me“ featuring Rico Nasty; and the softer, more emotional side that spawns records like, ‘Love On Ice,’ the remix of which features 6LACK.
On, ‘Hard Soft,’ KEY! raps in third person, questioning how he’s able to remain both tough and sentimental at the same time, noting that he’s, ‘Hard, soft in the middle.’ The production, courtesy of 14GOLDS, is spacey and woozy, with a reverberating flute, hard hitting 808, and classic trap drums creating the a perfect platform for KEY! to flex over. Throughout the new song he boasts his wealth, while his flows are somewhat reminiscent of fellow Atlanta legend Gucci Mane, but still remain distinctly unique.
Check out this song below and the new album, ‘SO EMOTIONAL,’ and be on the lookout for visuals to this song:
Words by Barry R