Just as it’s been for the past decade, at this point, no one is quite like Key!, and for this reason and more, it becomes obvious why he’s become such an influential mainstay in a game known for its high turnover rate. From hilarious, relatable scenarios to true, heartfelt emotions, Key! always knows what strings to tug and where to fling his energetic deliveries, just as we saw in his latest project, So Emotional. Today, the Atlanta native himself is here to revisit the project with a brand new video for my personal favorite cut, “Hard Soft.”
Constantly blurring the line between reality and animation, this visual offering has to be in consideration for one of the best of the year. The director, Lonewolf, is always sure to come through with some magic, but in the case of “Hard Soft,” he’s simply outdone himself, including incredible finishing touches from the Matt Ox cameo to the unbelievable editing on the gunshot scene.
Key! made a great song and an even better full project, and now, Lonewolf has honored this with an unreal music video to match. Be sure to watch “Hard Soft” below and let us know what you think in the comments!
Directed + Animated by Lonewolf