I don’t know about you, but I am still perplexed to this day that someone as progressive, talented, and mind-bogglingly captivating as Omar Apollo comes from a place like Indiana. This isn’t a dig at the Midwestern state by any means, and I know so many unbelievable artists call Indiana home, but it’s no secret that the state isn’t known for being ahead of cultural trends or spearheading unignorable movements, so Omar is truly one of a kind, and he is making sure his voice is heard every chance he gets. After having a few monumental years within his career and being nominated for Best New Artists in the 2023 Grammys, Omar is just having fun with it, and to continue his hot streak, he decided to create a visual for his first ever Billboard Hot 100 record “Evergreen (You Didn’t Deserve Me At All)”.
Like most of the singer’s visuals, he incorporates so much meaning and depth into this one to really get you thinking much further beyond the song itself, and the direction from Rubberband really elevated this one more than ever. As it begins, Omar is laying tape down on the ground of a massive warehouse before wheeling in make-shift walls to build a DIY room that he can hang out in. After the work is done and he continues singing along to his record, the walls start shaking, the wind appears to pick up, and the setting seems to be unsafe due to whatever outside forces are impacting it.
Soon enough, the entire area basically explodes, sending Omar flying in the air along with debris and feelings, but he is luckily able to walk away from this when it is all said and done, something that might not be as easily accomplished in the situation for which this video might act as a metaphor for. I love walking away from a video feeling like I may have a different yet equally impactful takeaway from what I experienced, and this visual does just that, making it an essential watch for anyone who enjoys thinking deeper than the surface of certain situations.