In an age of unparalleled connectivity, we live in a world where every time we turn on the news and every time we check social media, there’s a tragedy happening somewhere, to someone. It’s a time of unrest in many ways, and consequently, a time where many people are on guard, knowing that tragedy is widespread and that situations can turn at a moment’s notice. In SwaVay’s new music video for the soulful “Dog Food,” off of his Pure Pack EP released earlier this year, the Atlanta wordsmith addresses such.
Kicking the video off with a commentary on the prospect of such unrest striking too close to home, “Dog Food” is a charged release, distracting itself from the pain of the modern world with sheer ambition, from a porch in Atlanta to the world. The song itself is an ultra-focused display of character, and a true-to-self release full of Atlanta-induced identity, which the video subsequently plays on. Director Josue Inferno pairs with SwaVay for an unrelenting set of scenes, and the result is a perfect video encapsulation of the fear and anger that so many people feel in their daily lives.
Thoughtful as can be, “Dog Food” is something worth watching. Per usual, the sincerity in SwaVay’s music makes for a strong visual accompaniment, and the Atlanta talent’s latest is no exception.
Produced by DJ Khalil
Video Directed by Josue Inferno