Do Ya Shit – [Swoosh God]

Technology in the music business has completely changed the trajectory of things in such a short amount of time, and while there are ups and downs to this shift, I think it has opened up so many more doors for artists who might not have had a chance otherwise. One of the biggest benefactors has to be social media, because these platforms have allowed artists to reach audiences all over the world, strengthening their careers even if they do everything from the comfort of their bedroom at home.

The internet has also helped artists remain independent as opposed to basically having no choice but to sign to a label in order to reach wider fanbases, and New York’s very own Swoosh God is a textbook example of this. He signed to Playboi Carti’s Interscope Records imprint a few years back, and while I’m sure this may have helped him in some capacity, he ended up leaving the deal to become an independent musician, something that seems to have been a major plus in his growing career.

Since venturing into his solo endeavors, he has collaborated with names like Lil Uzi Vert, Juicy J, Rich the Kid, Famous Dex, and Matt Ox, as well as receiving a placement on the NBA 2K soundtrack and an appearance on A$AP Rocky’s AWGE DVD release. His most recent success comes in the form of his brand-new EP Echo Son, an 8-song project that is led by the energetic and enthusiastic Nattcarlos-produced single “Do Ya Shit”.

Well, director Watch the Screen wanted in on the fun as well, delivering an awesome quick visual for the rhythmically inclined track that begins with Swoosh and a girl betting on a game of 1 on 1 basketball. Swoosh, who is outfitted in dress clothes underneath an Allen Iverson jersey says that he gets to take the lovely lady on a date if he wins. This sounds fine and dandy until the game begins and he starts to get absolutely obliterated by the athletically inclined woman.

This continues until someone hands him a pair of Nike basketball shoes, provoking him to put them on which completely reverses the trajectory of the pickup game as he dominates and presumably takes the win in the blink of an eye. While this song is definitely a bit more of a club song than I’d typically listen to on my own, there is no denying the infectious qualities that it possesses in addition to the naturally charismatic personality that Swoosh boasts, making him an artist you need to keep an eye on as he continues to thrive independently.