Chase Shakur floats, with “sink or swim.”

I first heard Chase this fall, after his debut project It’ll Be Fine blessed my “Discover Weekly” playlist on Spotify. I haven’t stopped listening since. It’s become one of my go-to’s, pressing shuffle-and-play on the project’s entirety much too many times. I’m a creature of habit, with one of those habits being ethereal R&B. Find me some vocal talent, lay it over some light keys, and I’ll replay that thing til my ears hurt. So was the case with It’ll Be Fine, and additionally his latest single release, “sink or swim.”

There’s something about Chase’s voice that’s different than others in his genre. I’m not sure if it’s the light delivery or simply a new tone that I haven’t heard, but whatever it is, has my Spotify rotation in a chokehold. Additionally, his rhythmic ability to emphasize certain sounds, notes, and words makes every track feel mixed and mastered to perfection.

Chase is still early in the journey to stardom, but his raw abilities and near-flawless first project have skyrocketed his name into libraries everywhere, amassing a monthly listener count of 1.2M on Spotify alone, a number that was exponentially lower just a few months ago.

The song’s release was accompanied by a video, directed by Khari McCloud, which, though I’m sure was far from simple to produce, seemed effortless in its accuracy in depicting the energy given by the track. Open floor concepts with unique furnishing and an interpretive dancer highlight what I think to be an incredibly effective visual for the song at hand. 

Get on the Chase Shakur bandwagon before it’s too late. Check out “sink or swim” below!