Bold – [hollo]

For one reason or another, I’ve been lucky enough to have come across some of my favorite tunes of the year as of late and one artist that has really stuck out to me amongst the pack has been singer, songwriter, and producer, hollo. A 22 year old from Tulsa, OK, hollo has been on a relatively consistent release pattern over the past three years, setting the stage for his 2023 debut that I’ll be discussing today. After being in his folk bag a bit more than usual in 2022, hollo is seemingly stepping back into the more r&b and pop leaning stuff that he gave us a taste of in 2021 with “Romeo”. This pivot along with some buzz around his live performance chops has got me prepared to see some big strides out of hollo in the second half of 2023, so I’m elated to be welcoming him onto the Lyrical page today to highlight what he’s been cooking up over the last year! 

Released this past Friday, hollo’s newest offering, “Bold”, is an empowering single that dropped just in time for the summer days ahead. A slow jam that showcases simple yet commanding production, the beat lays the groundwork and lends space to hollo who delivers with a truly exceptional vocal performance. One of those songs that will capture your attention strictly off of its dynamics and musicality, “Bold” packs a strong punch without having to do too much. In many ways, the record aligns perfectly with the sentiment that “less is more” as it feels very stripped back when compared to most records we’ve heard from hollo in the past. Writing about someone else’s struggle with self-confidence and teaching them to empower and love themself, “Bold” carries a message of self-acceptance that we can all get behind while simultaneously showcasing hollo’s impressive storytelling ability. Reminiscent of greats like Justin Timberlake and Robin Thicke, hollo is calm, cool, and collected throughout “Bold” and leaves us all with a lasting impression that is sure to hold us over until his next release. 

Check it out below!