Barely Miss – [Reason]

Top Dawg Entertainment is one of the most notorious powerhouses in the music business, and their dominance seems like it will never come to an end, which you won’t hear me complaining about whatsoever. I remember when they first started making waves, it was front runners like Kendrick Lamar, Schoolboy Q, Ab-Soul, and Jay Rock, a quartet that was also known as Black Hippy when they collaborated on a track together, and these were four of the first artists who really showed me what music was meant to be.

They helped form my admiration for many different aptitudes, and as the years went on, TDE’s roster grew stronger and more diverse than ever. One of their most impressive additions is Reason, a Carson, California native who genuinely seems to never drop anything less than a banger, but his skill set is still overlooked by far too many rap fans in my opinion. One of his most recent releases is his record “Barely Miss”, a Mike Hector and Cameron Joseph-produced track that is lengthy, impressive, and diverse considering all of the varying deliveries and flows he alternates through without batting an eye.

Although the song is still relatively new, I was enthused to find out he teamed up with directors Jazz Carter and Carlos Acosta to execute a music video, a facet of his creative process that never seems to disappoint regardless of which song receives a visual treatment. There is so much going on in this one so I’ll try and explain it to the best of my ability, but I can’t make any guarantees that I’ll make perfect sense.

It seems like he basically mashes various common rap video themes together, incorporating strippers into a warehouse setting while inverted colors and lenses mix together sniper scopes with parties or functions of some other kind. As I said, I can’t seem to find the perfect description of this video, but it was a massive spectacle and featured tons of extras assuming assorted roles, eventually leading up to an amazing finished product that you simply need to see for yourself to justly appreciate.