AWKWARD – [Eem Triplin]

I truly love when producers give rapping a shot because they are typically some of the most intelligent, creative, and all-around musically inclined people in this industry, so they know exactly what to make instrumental-wise in order to give themselves something that will perfectly compliment their voice, flows, and overall demeanor on any given song. If you think about it, some of the best and most unique artists in the game began their careers as producers including Kanye, Pharrell, Dr. Dre, Pi’erre Bourne, and so many others, meaning that as long as you don’t limit yourself to just beat making, the world is your oyster.

Eem Triplin is a name you may or may not be familiar with, but he is someone whose beats you have definitely heard if you’re a fan of $NOT, because he is the mastermind behind the production on songs like “Revenge”, “Benzo”, and “Davanti”, amongst others, but he has been making a splash beyond his work with the iconic Florida emcee. Thanks to the growing popularity of his production, he developed a passion for rapping as well, citing Tyler, the Creator and Kanye as two of his biggest artistic inspirations, and after seeing his song “AWKWARD” completely blow up all over various streaming platforms, I think it’s safe to say that he is someone you absolutely need on your radar.

In a matter of two weeks, this single has surpassed half a million streams and is taking the TikTok world by storm as well. This self-produced record shows Eem at his very best, and although I’m not 100% positive, it sounds as though he sampled the song “Awkward” by Tyler himself, and I loved this because it brought me back to the days of WOLF, one of my personal favorite Tyler albums of all time.

As he raps, there is this filter over his voice that makes it sound so much more airy and large as if there is a few layers of vocals, and I think this plays super nicely with the upbeat, optimistically casual sound of the instrumental. Not to mention that his flows are so addicting because although they’re definitely filled with personality and individuality, they’re not too extremely complicated which makes them the perfect lines to get stuck in your head for days on end, especially if you listen to this song as much as I’m going to.

Although virality can show that an artist is just as forgettable as they were intoxicating just a few weeks prior, I think that if Eem Triplin continues on this remarkable path and stays true to himself and his sound like he does on “AWKWARD”, he is going to be all over the place, so get in tune now while he’s still on the ground floor because he’s headed to the top in no time!