It is extremely important, in my opinion, to make sure to keep your ear to the ground when it comes to exciting acts from across the pond. The UK has consistently been a hotbed for extraordinary artists that, due to their location, can sometimes get lost in all the noise created by the palpitating organ that is the US music industry. One of the most inspiring artists to begin buzzing from the UK is non-other than Ragz Originale. Known previously for his producer collaborative work alongside Skepta, Ragz Originale is looking and by all accounts succeeding at creating his own lane. His latest release, an intoxicating video for his song “4am,” continues to grow the multifaceted reputation of the budding artist.
The smooth and sexy production of this record comes to life in the darkly-lit and lustful atmosphere created in the new visual. Truly echoing the song’s title, Ragz Originale and feature-mate Eliza serenade and entrance listeners throughout a poshly decorated space. Subtle impassioned looks shared between the video’s feature performers help reinforce the undeniably sensual energy reverberated by the new single. Ragz Originale may have been previously known for his grittier style of production when working with Skepta but his solo artist pursuit is proving there is much more to him than meets the eye. Don’t continue the new year without making a note of the truly great music coming out of the UK, especially if it has Ragz Originale’s name on it.
Check out the new “4am” video from Ragz Orginale featuring Eliza below.